About Sara Shakeel

Sara Shakeel is a visionary multidisciplinary artist, creative director, and collaborator who has propelled the art of crystal embellishment into a global phenomenon. Raised in Pakistan and now based in London, she first trained as a dentist before discovering her true calling: merging the digital and physical realms through shimmer, sparkle, and stardust. Today, she boasts a cult following of over one million on Instagram, while her unmistakable aesthetic continues to captivate celebrities, brands, and press worldwide.

With an impressive roster of collaborations—including Chance the Rapper, Victoria’s Secret, Huda Beauty, La Mer, Lancôme, Mercedes-Benz, Amazon, Evian, Kérastase, Reebok, Jimmy Choo, Coach, and Browns Fashion—Shakeel’s work celebrates both innovation and inclusivity. Her creative ventures span capsule ready-to-wear collections, immersive installations at London’s NOW Gallery, and a showstopping crystal-studded desert installation covering an astounding 521 square meters with billions of hand-applied glass crystals.

By seamlessly uniting fantasy and reality in her oeuvre, Sara Shakeel transforms the ordinary into the extraordinary. At the heart of her practice lies a fervent desire to inspire healing, empowerment, and joy—a testament to her ever-evolving artistic identity and a beacon for future creators seeking to redefine the boundaries of contemporary art.